It’s easy to be overwhelmed with the array of online opportunities for smaller businesses To help out, here are our top three tips for ensuring you get the most from your website.
1) Local SEO
Recent figures show that a massive 97% of Internet users go online to search for local business. Local SEO is critical .
By maximising Local SEO you can attract potential clients who perform searches within a specific geographical location, for example “wedding venues in Devon”. If your website is optimised for local queries, you are helping customers discover both your business and the services you provide.
If it feels like local SEO is unknown territory, and not sure how to go about it, here are the most important actions you can take:
Embed a Google Map in your website.
Optimize meta tags and page content for local keywords.
Verify your Google My Business listing.
Use consistent contact information across your online profiles.
2) Be responsive!
As Google places increasing importance on ‘mobile first’ it’s really important that any business ensures that they pay special attention to mobile optimisation. This includes site speed, and overall usability and navigation when viewing your site on a mobile device.
According to Google, around 70% of search is now conducted on mobile devices, so the importance of a mobile friendly website can’t be overstated! Speed is of the essence here – a 1 second delay in loading time can easily result in 7% of your visitors abandoning the site. Up to 40% of your visitors will leave if they experience a 3 second delay. This can be addressed using the tools provided in Google’s page speed test as well as their mobile friendly test. Just add your domain or url in and Google will analyse your site.
It is also worth introducing Accelerated Mobile Pages (AMP) to your website in order to increase the number of fast mobile web pages and in turn help users enjoy their mobile experience without the frustration of slow loading pages.
3) Use customer reviews
Online reviews have become a normal part of the purchase decision. Remember that time you went on Amazon, convinced about a specific item you were going to buy? Then you saw the reviews, and yes, you decided not to. There’s an old adage in marketing that roughly goes along the lines of ‘Word of mouth is the best form of marketing’. Reviews are considered to be as effective as much as personal recommendations. The more reviews you have, the higher the chances of earning trust among new customers.
Even a negative review can be helpful if you respond with a well thought out and helpful response.
It’s also worth noting that online reviews count as fresh content for a website, so will contribute to improved SEO.
Remember, ultimately the goal of your online presence is to build meaningful engagement with both established and new customers.
If you’re feeling daunted by the prospect of Local SEO then don’t hesitate to give us a call. We pride ourselves on being specialists in making it easy for your local business to stand out from the crowd.